Heather L. Heft


Location: 551 Fifth Avenue, New York, NY 10176
Phone: 212-661-5030
Fax: 212-687-2123
Email: Email Me
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Heather Heft concentrates her intellectual property practice on all aspects of trademark, copyright and unfair competition law, including domestic and international counseling, clearance, filing, prosecution, protection and enforcement. She also counsels on internet, advertising, social media, technology and related matters. She advises on the enforcement and defense of IP rights, including Trademark Trial and Appeal Board proceedings, domain name disputes and litigation. In addition, Ms. Heft counsels on the exploitation of proprietary rights in the United States and abroad,including negotiating and drafting a wide variety of IP and technology agreements. Her expertise also includes conducting due diligence for corporate transactions, and related worldwide assignment, merger and name change filings.

Ms. Heft has spent her career advising a range of clients, from Fortune 100 companies to independent entrepreneurs. Her experience is wide reaching – she has worked on products from A to Z (abdominal pharmaceuticals to zirconia jewelry), and everything in between. Ms. Heft was previously a partner in a boutique, woman-owned intellectual property firm and has more than a decade of experience in the intellectual property department of a national law firm.

Areas of Practice

  • Intellectual Property & Technology

Honors and Awards

  • Acritas Star – independently rated lawyer, 2020

Bar Admissions

  • New York, 1998
  • New Jersey, 1997
  • U.S. District Court Southern District of New York, 1998
  • U.S. District Court Eastern District of New York, 1998


  • Columbia Law School, New York, New York
    • J.D. – 1997
    • Articles Editor, Columbia VLA Journal of Law and The Arts (now Columbia Journal of Law and The Arts)
  • University of Pennsylvania
    • B.A. – 1994, cum laude, with honors and distinction in American History

Selected Published Works and Speaking Engagements

  • Panelist, The New York Women’s Bar Association and The New York City Bar Association Joint Program, “What it’s Really Like to Practice Law as a Woman,” July 2018
  • Panelist, The Women in IP Network (“WIN”) and American Intellectual Property Law Association (“AIPLA”) joint program, “A Pathways Panel,” New York, New York, April 19, 2018
  • Panelist at the 2017 National Association of Minority and Women Owned Law Firms (“NAMWOLF”) Annual Meeting, “Trolls, Not Just a Cute Doll: How to Protect Your Company from Patent, Copyright and Trademark Trolls,” New York Marriott Marquis, September 2017
  • Co-Author (International Trademark Association (“INTA”) Law Firm Committee -Authorship Project Team), “Advancing the Trademark Profession Through Mentoring,” INTA Bulletin, February  2015 
  • Author and Speaker, “Mid-Year Case Law in Review (Trademark),” American Intellectual Property Law Association (“AIPLA”), Spring Meeting, May 2014
  • Co-author, “The Lessons of Medino/Ltd. v. NeuroVasx Inc.,” Stroock Special Bulletin, June 2006
  • Speaker, “Representing the Micro Entrepreneurs: Intellectual Property Basics,” July 2005
  • Co-Author, “The Madrid Protocol and its Effect on United States Trademark Applicants,” Stroock Special Bulletin, October 2003
  • Speaker and Co-Author, “Intellectual Property as Collateral Non-Bankruptcy Context,” Intellectual Property and Bankruptcy Presentation, Association of the Bar of the City of New York, June 2003
  • Co-Author, “Does the Federal Trademark Dilution Act Apply to Trade Dress?,” American Bar Association Meeting
  • Co-Author, “Parody,” INTA, May 2001
  • Co-Author, “Is Fame Synonymous With Distinctives under the Anti-Dilution Statute?,” AIPLA 23rd Annual Conference, January 2000
  • Co-Author, “Protection of Product Shapes by Patents, Trademarks, or Both,” International Legal Strategy, November 1999

Professional Associations, Memberships and Community Involvement

  • National Association of Minority and Women Owned Law Firms –  CLE Co-Chair, Intellectual Property Practice Area Committee; CLE Chair
  • National Association of Women Lawyers – Membership Committee; CLE Co-Chair, Fashion Law Affinity Group; Member, Women in Intellectual Property & Technology Affinity Group
  • Women Owned Law (“WOL”) – Sponsorship Chair, New York Region Steering Committee
  • International Trademark Association – Past Member, Law Firm Committee and Authorship Project Team Subcommittee
  • PennPAC Pro Bono Alumni Consulting – Volunteer (Fall 2016)
  • University of Pennsylvania Reunion Planning Communications Co-Chair (2018 – 2019)